Fujiya & Miyagi – Sore Thumb

Fujiya & Miyagi – Sore Thumb

Director Wade Shotter explains: “The initial inspiration for Fujiya & Miyagi’s ‘Sore Thumb’ promo came from the idea of taking the simple visual language of early 80s wireframe/vector animation, which exists as a well known but purely digital format, and re-inventing it by building real physical wireframe structures. It followed that every graphic and detail should be made and shot in-camera to adhere to the same theme.” So basically, Fujiya & Miyagi have wireframe exoskeletons now. And tanks.

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